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Don’t host your clients at Starbucks. Professional offices and meeting rooms in Dublin, CA.

Lessons about branding from Yogi Berra

Elements of a brand.
If you are an entrepreneur working from home or in a shared office space or coworking space ready to launch your startup, you have no doubt given thought to the matter of your brand. Products have them, celebrities have them, athletes have them. Some are known only regionally and some are world famous. What does it take to have an enduring brand?

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Tips for Personalizing Your Startup Space

You have a personality, so why not show it? Whether you have a dedicated desk in a shared space or co-working environment or an executive suite, there are a number of things that you can do to make your startup space your own.

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3 Cost Effective Ways to Scale Up Your Small Business

Being able to quickly scale up your small business while still keeping costs down can be a big challenge. Fortunately, there are certain cost-effective steps that you can take to grow your business. Here are three of our favorites:

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Coworking Space Etiquette: 3 Things You Should Never Do

If you’re new to the coworking movement, you may be unfamiliar with the culture and proper etiquette for working in a collaborative space. Like any other work environment, there are things you should and shouldn’t do. Here are three things that you should never do in a coworking space:

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How to Create an Effective Elevator Pitch for Your Startup

To be effective, you need an elevator pitch that grabs people’s attention and clearly shows the value of your startup. If you are developing your first pitch, or if you find that your current pitch isn’t working, then keep the following tips in mind:

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